Amazon is an incredible tool for an ecommerce business, and taking the time to create and implement ads is a great way to expand your audience and see more success. But what should you be focusing on in order to see a successful campaign? With so many different aspects to focus on when putting together Amazon ads, it can feel a bit overwhelming at times. Check out our top three tips for an effective Amazon ad campaign!
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1. Build Brand Awareness
Building brand awareness should be a major focus for you, especially when selling something on Amazon. With so many retailers taking advantage of the platform, brand awareness is a great way to help customers know who you are and what you sell, and also gives you a desire to stay true to you and your brand. When it comes to Amazon ads, one effective way to create brand awareness is by taking advantage of Amazon’s Sponsored Brands ads. These ads will get your brand and your items to the top of an Amazon search, helping customers to see your product more frequently. Sponsored Brand ads give you the ability to customize the banner ad, so take advantage of this opportunity to really sell your brand here with the right kind of design.
2. Utilize Keyword Research
Keyword research is a major piece to the digital marketing puzzle, and is vital for you to have in order to find success on Amazon. Whichever tool you use to get your keyword research done, get a list of the keywords you’re ranking for and implement them all over your Amazon ads. In fact, implement them all over everything that has to do with the products you’re selling on Amazon. Use them in your title tags, header tags and product descriptions. Ask people to leave reviews, because more likely than not, they’re going to use keywords in their review without even realizing it. Keywords are a major key to helping people find what they’re looking for, so take some time, do your research, and get them rolling.
3. Track Your Performance
The key to your success with your Amazon ads is to measure your results. This way, you can know what’s working well for you and what could use some tweaking to help drive more results. With Amazon trends constantly changing and evolving, tracking your performance is something you will want to be constantly focusing on. The three main points you will want to track are your clickthrough rate, cost per click, and your conversion rate. The clickthrough rate is the number of clicks your ad receives, which typically means your ad is more effective. The cost per click is the average cost that you pay per click: the more clicks you get, the less you pay per click. The conversion rate tells you how many clicks transferred into sales.
So as you get geared up to launch your Amazon ads, be sure to take these three tips into account. Taking the time to create the best Amazon ads is a surefire way to see success for your ecommerce business. So take your time and measure your success. You’ve got this!